With the orientation of serving different groups of Customers, Chinese e-commerce websites (Taobao, T-mall, 1688) apply different ways of evaluating supplier reputation; Includes:
– Taobao & T-mall: Targeting retail customers: Focusing on evaluating the quality of each retail transaction.
– 1688.com: Targeting to wholesale customers: Focusing on evaluating the loyalty of Customers and sales volume. Before ordering on these websites, customers can refer to the following information to evaluate the reputation of the supplier (shop).
1.Review reputable shop on Taobao
a. Reputation score (based on diamond grade)
After each successful transaction (paid via Alipay and delivered via delivery agents), the buyer will evaluate the shop by 3 levels (Good: +1 point, Average: 0 point, Poor: -1 point). These points will be accumulated and credited rank based on the number of points accumulated. The higher the score, the higher the level the shop will have. Specifically, Taobao has 20 levels as follows:
+ Lowest heart rating.
+ Next is the diamond.
+ Blue crown.
+ The golden crown is the highest ranking level in terms of prestige. Heart → Diamond → Blue Crown → Gold Crown
According to experience, ordering at shops dealing in consumer goods with a level of 4 diamonds or more will be less risky. Shops that have been in business for a long time but have a low level are the ones ordering that need to be considered carefully before ordering.
b. The service quality assessment score includes the following criteria
Goods same with description
Service attitude
Delivery speed & quality
Buyers will rate in base of 5 points ladder. Taobao will list the average score of reviews during the last 6 months and compare with the average rating of shops in the same category.
c. Sales period of the shop on Taobao
d. Authenticated by Alipay and Join the Buyer Protection Program by making a security deposit with a certain amount of money.
e. The number of reviews (reviews of product quality and service quality, all of these comments are due to successful transactions by buyers, and they have personal, well-grounded comments) On the amount of good, average, poor comments, customers can make a decision to order at this shop or not) Comments are classified into 3 categories: good, average and poor, the better the comment, the more trustworthy customers can use here to decide whether to order at this shop or not.
Note: Customers can use Google Translate to read the content on this Information page.
Summary: To choose a reputable shop on Taobao, customers should pay attention to the following main information:
+ Rank of the shop’s reputation (over 4 diamonds or more)
+ The number of transactions and feedback a lot (interested in the content of feedback, the number of transactions over 100 times)
2. Review prestige shop on T-mall
To evaluate the reputation of a shop on T-mall, customers can be based on the following criteria:
a. Sales period of the shop
b. The service quality assessment score includes the following criteria
Goods same with description
Service attitude
Delivery speed & quality
Buyers will rate it on a 5-point scale.
c. The number of reviews (reviews of product quality and service quality, all of these comments are due to successful transactions by buyers and sellers, and they have personal comments), based on the amount of good, average, poor comments, customers can make a decision to order at this shop or not)
Similar to Taobao, T-mall also has customer reviews after receiving the item Comments are classified into 3 categories: good, average and poor, the better the comment, the more trustworthy customers can use here to decide whether to order at this shop or not.
Note: Customers can use Google Translate to read the content on this Information page.
Summary: To choose a reputable shop on T-mall, customers should pay attention to the following main information:
+ Shop’s sales period (from 2 years or more)
+ The reputation index (goods description, response speed, delivery speed) is above 4.8
+ The number of transactions and feedback a lot (interested in the content of feedback, the number of transactions over 100 times)
3. Review reputable shop on 1688.com
As the target audience is wholesale buyers, suppliers on 1688.com must provide detailed information about their own infrastructure, facilities, and experience. Besides, there are also criteria to evaluate their reputation.
a. Supplier level:
Unlike Taobao, with wholesale characteristics, 1688.com ranks Supplier based on the size of value and number of transactions made. according to the yuan (Unit: hundred thousand)
b. Transaction volume
c) Time of establishment to evaluate the supplier’s experience
The longer its establishment time, the higher the reputation
d. The percentage of customers who return to buy the next time, assessed by%, the greater the quality
e. Reputation index (goods description, response speed, delivery speed)
f. Number of successful transactions and reviews
Comments are rated by star level, 1.2 stars; 3 stars and 4.5 stars, 5 stars is the best, so customers can base themselves here to decide whether to order at this shop or not.
Summary: To choose a reputable supplier over 1688, customers should pay attention to the following information:
+ The number of transactions and feedback is much (interested in the content of feedback)
+ Supplier Level Ranking over 4 diamonds (as long as possible)
+ The reputation index (goods description, response speed, delivery speed) is above 4.8
+ High rate of customer re-order.
